The new democracy of social search
As we discussed, links have long been the currency of search engines. If you want your page to rate higher on Google, you need more links. These links however, no longer just come from blogs and website, but also from social media.
Search engines are now determining relevancy from both social media and web links. Facebook and Twitter have not been the most generous on providing data to the search engines however since they want to control this valuable data.
Danny Sullivan take a look at social search and how it is democratizing relevancy and creating enormous value in Google+. Read this article to understand why social search matter.
What we can conclude is social media helps you become more relevant, and if your content has been shared by a reader, that reader’s social network will be more likely to see your content…so start tweeting and sharing!